That said, with the right software service and a little research, most in-house workers can still deliver a lot of the same perks that an agency can, like mobile-friendly templates, social media integrations, and reported metrics. If you've been seeing strong growth and engagement, an agency may be able to push you to new heights. While the exact terms for each role vary by vendor, all our recommended email marketing platforms offer user levels. Within each account, users can be assigned different levels of access to editing abilities or viewable data, depending on whether they are viewers, authors, managers, admins, or the owner themselves. The more resource-intensive phone support, however, varies by plan, with Mailchimp and GetResponse limiting phone support to only their highest paid plan, which range in price from $65 per month to $299 per month.įinally, user levels offer premium security and fine-tuned reporting. Live support may be available from some combination of phone, email, and live chat, depending on the vendor - Constant Contact is our only top service not to offer email support. All of our recommended email marketing services offer an online knowledge center, while many offer a community forum as well, for peer-to-peer feedback on common issues. Support & ReportingĪs with most business software services, you should expect a responsive customer support team available through a variety of channels, as well as online resources to consult. Omnisend is one of the best for ecommerce automation, and with a starting price of only $16 per month, you can work on saving some serious time without costing your business too much money. Other vendors offer their automation tools even in their cheapest plans, as is the case with Sendinblue's $25 per month plan. The upshot? More automated processes means less work for your marketers.Īutomation functionality can vary by price plan: Constant Contact's lowest plan is $9.99 per month, but its automation tools start at $45 per month. These tools can include A/B testing, conversion tracking, send time optimization, customer profiles, or any basic task automation. Other vendors start at 5,000-10,000, and go as high as one million for Sendinblue, three million for Mailchimp, and even 20 million for HubSpot.Įmail marketing automation is an umbrella term for the tools that automate workflow to better nurture leads. That's what you'll find under plans from Constant Contact, Omnisend, Campaigner, GetResponse, and Moosend. How many emails will you need to send each month? You'll need to multiply your total contact list by the number of emails each contact will receive (unless you have sub-lists, which changes the math). Your thousands of templates won't matter unless you know which one works the best for you, and A/B testing is the smartest way to learn. This allows you to craft two different email headlines or templates in order to see which one collects the most clicks or conversions. It's worth mentioning the A/B testing feature here, too. However, the number of templates depends on the vendor: The typical template library holds 75-200 templates. What looks fine on Gmail might not work on HotmailĪll of our top-recommended software options offer a range of templates, along with easy drag-and-drop editors. Here's how many templates these recommended email marketing platforms offer:Īll high-quality templates must be responsive and readable across every mobile and desktop OS, as well as every email client – after all, what looks fine on Gmail might not work on Hotmail. Readers will get used to your specific look, so you'll want to pick a logo, typeface, and color scheme that speaks to your brand. Design & Templates UsedĮmail design matters. It's a core ability, so all our top email marketing software choices offer it. For example, you may want to send a quick email about a flash sale only to the sub-list of contacts who make frequent purchases, ensuring you won't be bothering your more selective customers. This ability lets you break your complete list down into sub-categories. List segmentation is another useful feature to know about. Make sure you pick a provider that will remain cost-effective, even after you've hit your one-year or three-year target for list growth If your list grows, your email marketing needs will change. Some go higher (HubSpot supports up to one million contacts, while Sendinblue has no limit), while others go even lower (Campaign Monitor and Constant Contact's out-of-the-box plans both stop at 50,000). Some vendors offer an unlimited number of contacts, but most do not, with many vendors topping out at 100,000 or 200,000 contacts. The caps on the size of a contact list change with the type of plan you'll choose.
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